Hi, I'm Roger.
I'm a Dutch eyewear designer for over 15 years.
Designing for several Dutch brands at first but after years in 2007 I launched my own collection called, ROGER.
I've also been an optician for 30 years but during that time I noticed that a lot of people, having smaller eye size, where looking for something more colorful in a smaller size.
The overal eyewear fashion changed after the 1980's and
the so called "big evil" fashion brands became influencers and changed eyewear into a mass production industry, offering basic eyewear in standard sizes and in basic colors.
I thought this had to change and therefor I started thinking of designs and colors that fit peoples faces and personality.
In time, after working for several Dutch brands, I found a way to create a collection of my own.
The idea was to offer a colorful, funky and affordable collection for everyone who wanted to differ from all this mass branding eyewear.
I found was a small Korean eyewear manufacturer who produces eyewear the European way. Manufacturing in high quality, durable and with a Swiss "Berlac" paint finish.
ROGER is an easy and fashionable collection with soft shapes, exciting colors made from high quality materials according to the newest techniques.
Simple shapes put into and exciting frame.